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Game On With Kopiko: A Slam Dunk in Chinese TV Show

05 August 2024
Game On With Kopiko: A Slam Dunk in Chinese TV Show

In an innovative move, KOPIKO has presence its brand into the popular Chinese television show, "I Love The Game."


Bringing Basketball Back to the Public Eye

"I Love The Game" bridges the gap between professional sports and entertainment, making basketball exciting for a wider audience. Featuring top male celebrities playing basketball after filming, the show combines intense competition with reality show elements, transforming the court into the ultimate stage for sportsmanship and entertainment.

This innovative approach reignites the nation’s passion for basketball and opens new commercial avenues. KOPIKO’s appearance in the show enhances its visibility and brand recall, highlighting the brand’s ability to blend into everyday moments and kick high-energy scenes alike.


Finding the Basis for Young People's Empathy

"I Love The Game" resonates deeply with contemporary youth through its core values of unity, collaboration, passion, and love for life. The show’s intense rivalries and teamwork inspire viewers, making them feel involved and igniting their youthful energy.

KOPIKO’s appearance in these moments underscores the brand’s connection to resilience and enjoyment. Whether during a break in the game or a high-energy moment of victory, KOPIKO is there, reinforcing its association with life’s simple pleasures and triumphs.

KOPIKO is not just a treat for sports enthusiasts; it can be enjoyed on various occasions. Whether you’re at work, relaxing at home, or watching your favorite sports event, KOPIKO provides a delightful burst of coffee flavor, making every moment more enjoyable and energizing.

KOPIKO’s appearance in "I Love The Game" exemplifies how brands can leverage popular media to enhance visibility and engagement. By being part of this hit Chinese television show, KOPIKO aligns with themes of passion, resilience, and enjoyment, setting a new standard for brand integration in sports and entertainment.

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